Vangoo launches trade-only marketplace

Built specifically for the commercial vehicle trade, Vangoo removes the friction, fees and uncertainty commonly associated with auction-led buying. Instead of forcing vehicles through a one-size-fits-all process, the platform provides clear visibility of available stock, fair market pricing and a more dependable route to buying and selling.

Vangoo was founded by Jordan Franklin, who previously built and scaled Vans365, a leading Bristol-based online van retailer acquired by Cazoo in 2021. His experience of building, scaling and selling a vehicle marketplace has directly shaped Vangoo's practical, trade-only approach.

Commenting on the launch, Jordan Franklin, Managing Director, Vangoo, said:

"Bristol has a strong track record of producing ambitious businesses and it was important for us to build Vangoo here. Having spent years buying and selling vehicles at scale, it was clear that the existing auction model doesn't always work in the best interests of dealers or fleets.

"Vangoo was built to reflect how the trade actually operates, with more transparency, fairer pricing and fewer moving parts. We're making buying and selling commercial vehicles simpler, clearer and more efficient for businesses."

The business has recently strengthened its leadership team with the appointment of Andy Kerr, co-founder and former CEO of BOXT, as Chairman. Kerr brings significant experience of scaling a technology-led home services platform and will support Vangoo's long-term growth ambitions.

Andy Kerr commented on his appointment:

"What stood out to me about Vangoo was the clarity of the problem it's solving and the depth of real-world trade experience behind the platform. There's a significant opportunity to build a leading trade marketplace from Bristol and Vangoo has the foundations, ambition and leadership to do exactly that."

Combining digital technology with hands-on industry expertise, Vangoo supports everything from individual dealer sales to fleet operators selling vehicles directly at scale. The platform is designed around how the commercial vehicle trade works day to day, prioritising speed, clarity and trust at every stage.

Based in Bristol, Vangoo is now being used by dealers and fleet operators across the UK who want a more straightforward, business-focused alternative to auctions.

The launch adds to Bristol's growing reputation as a hub for technology-led challenger businesses.